The ICBF Mart Tracker is an innovative online tool that helps farmers see which animals are for sale at livestock marts each day. By providing access to key information in advance, the Mart Tracker allows buyers to make more informed decisions before they even arrive at the mart.
When animals are entered for sale, their passports (blue cards) are scanned at mart intake. These details are automatically transferred to ICBF, where they are checked against available genetic data, including Euro-Star ratings, Commercial Beef Value (CBV) and other breeding indexes. Once scanned, the system confirms that the animal is entered for sale in a specific mart, giving farmers real-time visibility of what is on offer.
How the ICBF Mart Tracker Supports Farmers Buying Cattle
The ICBF Mart Tracker gives farmers the ability to plan ahead by accessing mart listings from their phone, tablet or computer. Before travelling, farmers can check how many animals are available in their local mart and, more importantly, how many meet their specific criteria.
By using the tool, farmers can identify animals of interest in advance and note their lot numbers, allowing them to go directly to the relevant pens when they arrive. This makes the buying process more efficient and reduces time spent searching through unsuitable stock.
Equally important, the Mart Tracker helps farmers avoid unnecessary trips. If there are no animals that meet their requirements on a given day, they can make an informed decision not to attend, saving both time and cost.
A Game-Changer for Livestock Marts and Farmers
The ICBF Mart Tracker has the potential to significantly improve how livestock is bought and sold in marts. For buyers, it removes much of the uncertainty traditionally associated with mart day by providing access to genetic and animal performance data in advance.
For marts and sellers, the tool increases visibility and can help attract more targeted buyers who are actively seeking specific types of animals. As a result, it enhances efficiency across the entire mart trade, benefiting both sides of the transaction.
By combining real-time mart data with genetic information, the ICBF Mart Tracker is helping farmers make smarter purchasing decisions, save time, and maximise the value of their investment in livestock.